We are OnScreen Designs

With our first blog on our website we thought the best topic to start with would be about blogging! Content creation is a huge part of having a successful website, by adding blogs to your site, you can increase your SEO.

A blog on your website is one of the easiest and cost effective ways to promote your brand. Information or content in the form of blogs that are useful and interesting could help your search engine ranking. Google searches for current, interesting and useful information on the internet and ranks authoritative pages higher in its search results. Writing a blog for your website may not be a top read and have your clients hanging on your every word, but it will increase the use of some search phrases that may increase your rankings which can generate interest in your business and develop valuable leads.

Businesses that offer blogs on their site can have an advantage over your competitors, you can increase search traffic to your site and generate more calls or emails asking about your products or services. By adding blogs to your site, you add content and the more content published on your site means there are more pages for search engines to index.

Your blog should represent your brand; it needs to be responsive on both computers and smaller hand held devices to make it easy for everyone to read. Add images to keep people intrigued and increase social shares. You can have a sidebar with your recent blogs or category links that your readers may click through to read. If you can add tutorials to your site and help people solve their problems, you are more likely to attract people that are interested in learning about what you have to offer. For example, if you are a mechanic, offer a tutorial on how to check your oil or change a tyre. Don’t just blog to add content, you need to focus on good quality and not just have quantity.

Above all else make sure your blog reads well not for just for the Google bot’s searching the net but for the people you actually want to find your site. A blog filled with too many of the same keywords or spelling mistakes will turn a lot of consumers away. If you don’t have the time or aren’t quite sure where to start, you can outsource and get someone to write your blog to suit your style and increase traffic to your site.

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